Just remember that if you use too much purple shampoo and remove too much of the yellow tones in your blonde, you could end up with a shade darker than what you want. Pair this with the purple conditioner and you’re on to a winning combination. This in turn will tackle both yellow and copper tones, for a more powerful neutralising effect. This shampoo utilises patent-pending technology which allows the product to contain both violet AND blue pigments, without staining the hair. We recommend using weekly or as needed to reach your desired level of cool tones. This ultra-violet pigmented intensive purple shampoo instantly transforms even the most stubborn brassy tones into cooler, brighter blonde. Our Intensive Purple Shampoo is a new addition to the range. So if you’ve never used purple shampoo before, this is a great place to start. This is the best purple shampoo for neutralising brassy tones without over-toning. Our Violet Crush Purple Shampoo is suitable for everyday use to keep your blonde from turning brassy. How often you use purple shampoo completely depends on your hair type and current shade, so we recommend taking a good long look at your locks before use. (If you’re thinking about changing your shade of blonde, then take a look at our 13 shades of blonde article for all the inspiration you need!) Your hair stylist applies a professional toner when you get your hair coloured, but it can often fade quite quickly which is why you need an at-home purple hair toning solution. To explain exactly how purple shampoo works, we’re going to get a little technical! In colour theory, purple is opposite on the wheel to yellow, so the purple colour in the shampoo balances out the blonde colour, acting as a toner that helps to reduce yellow and orange hues and transform your hair into cool, hydrated blonde. Purple shampoo, or sometimes even silver shampoo, cools down the tone of your hair and neutralises the brassiness, keeping your blonde stronger for longer. If there’s one product every blonde needs, it’s a purple shampoo! Blonde hair goes through a lot (especially if you’ve recently bleached your hair!) and it can sometimes look yellow, dull or even brassy.
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